You already have your Shopify store up and running. The products are amazing, and the website runs smoothly, but you’re still not getting the traffic you need.
It’s time to work on search engine optimization (SEO) to bring in more customers! There are dozens of Shopify apps to help you improve SEO, so it can be overwhelming trying to choose just one or two to download.
Nevertheless, we’ve made the decision easier for you by creating a list of 12 high-quality apps that will solve all of your SEO problems.
Why Do You Need SEO Apps?
Since most businesses are now online, there is incredible competition for any company. With just a quick Google search, most people will see the top three or four results and click on one of them without even scrolling to the bottom of the page to see other options.
We live in a fast-paced world where people want quick answers and results. So, you need to make sure your Shopify page comes up in the top ten – preferably the top 3 – results of multiple Google searches.
Just directing people to your website from social media is not enough. You want to generate as much organic traffic as possible. To do that, you will probably need some help pinpointing what areas need improvement and know how you can better your ranking. That’s where a Shopify SEO app comes into play.
There are so many SEO applications available, but you want one specializing in Shopify websites since they’re designed differently from other informational or blog pages. The page set-up is specifically for selling products, not ranking high on Google searches. To combat that, the Shopify store has plenty of applications that you can download to improve your SEO.
Take a look at the following options, and choose one – or more! – that will work well with your company.
Top Shopify Apps for SEO
Of all the various applications that Shopify offers, we have chosen our favorites that are sure to help you improve your website’s SEO.
- Overall Favorite: Plug in SEO
This app is our definite favorite because it monitors all areas of your website and gives you updates on what you need to fix.
If you are looking for a hands-off approach to SEO, Plug in is perfect for you. It analyzes your site, tests various aspects of your pages, and then tells you how to improve any problem areas. Instead of doing the heavy work yourself and then choosing an app to help you fix the issues, this application does both.
There is a free trial for seven days, and then you can continue with the free plan or upgrade to the Plus plan for $20 a month.
The free plan gives you access to the general analysis of your website, alerts, and tips on how to improve. The Plus option offers tutorial videos, JSON code to include in your website, and automatic fixes.
- SEO checks for speed, keywords, links, titles, blogs, and other potential problems
- Control over numerous aspects of SEO
- Automatic changes for better SEO
- Best for Editing Images: Bulk Image Edit
The focal point of Shopify websites is the images. However, having incredible photos of your products can slow your page speed down, which then improves your SEO.
There are many image editing apps available in the Shopify store, but this one is unique because it lets you edit your images in bulk. Instead of going through your hundreds of images one by one, set the file names, size, and alt-text for your images all at once.
By bulk editing, you can give your site a more uniform, professional look while improving the speed and page ranking.
This image optimization app comes with five different price plans. The cheapest option is the free package, and then the paid plans go from $9.99 to $99.99 a month. The price changes based on how many images you need to manage. The Enterprise plan, at almost $100 a month, lets you edit 25,000 pictures monthly.
- Edit all your pictures at once
- Change the size, alt-text, watermark, and frames on your images
- Undo any bulk changes that you don’t like
- Lower the image size while maintaining the same quality
- Best for a Tight Budget: SPO – SEO Product Optimizer
If you are looking for an application that can manage multiple SEO features without breaking the bank, try SPO. With an overall rating of 4.8 on the Shopify store, it is one of the highest-scoring Shopify SEO apps.
Unoptimized links can look crazy and be hard to remember. You want your product links to be short and to the point, which will help your customers and your SEO. With the SPO app, you can change your preview links and change how your products look on social media.
Additionally, this app lets you do niche keyword searches and helps you locate areas of improvement on your website.
It offers a free plan as well as an economic paid version. While other all-inclusive apps charge about $20 and up for the paid features, this one costs only $15.99 a month. However, most of the services are available in the free version. For $15.99 monthly, you get access to JSON LD script and Bulk Edits of your product link previews.
- Edit link previews
- Change how the product appears on social media
- Gives SEO tips
- Helps with keyword searches and insertion
- Best Premium Option: SEO Manager
If the price isn’t a huge factor for you, consider the SEO Manager, which only offers a paid plan for $20.99 a month. However, you can try it free for seven days before purchasing.
Shopify describes this app as a “supercharged SEO tool” because it does almost everything to improve your SEO rankings. The features include keyword searches, general scans of your website, JSON LD script, and link management.
This app is an excellent option for people who want one app that does it all. It even includes tutorials and automatic repairs on severe issues.
- An all-in-one SEO application
- Includes scans, JSON LD script, and general feedback
- Helps fix any broken links
- Teaches you about SEO while improving your website
Other Quality Apps to Consider
If the options above don’t seem to fit the bill, here are a few more alternatives:
This app is very well known and essentially works as a doctor to find out what is wrong with your website, or what you can improve.
This option is another example of an app that doesn’t require much SEO knowledge on your part but takes charge of identifying and even fixing main problem areas.
With this app’s scans, it will identify any problems with the speed, alt-text, links, titles, and images. It will also automatically fix most of the issues, so you don’t have to handle much of the heavy work.
You can use the SEO Doctor on a free plan or with the Pro option, which costs $19.99 a month. The difference between the two packages is that the paid version includes the autopilot SEO, redirect links, and sitemap edits, among other services.
- Diagnose and fix critical problems on your website
- Set up automatic repairs
- Offers JSON LD script
- Edits on images and meta descriptions
Another app that takes the brunt of SEO work into its own hands is the All in One and Auto SEO app. Its primary focus is to make sure you rank as high as possible across various search engines.
It does this by including SEO audits, reports, JSON LD script, image editing, link repairs, and customizable meta tags.
While there is no free version, this is one of the cheaper apps, coming in at only $8.99 a month. It also includes a seven-day free trial period to make sure that the app works for your company.
- Focuses on increasing organic traffic
- Customizable ALt tags and meta descriptions
- Scans and audits provide you with detailed reports
- Identifies and repairs broken links
Most of the apps we’ve looked at have focused on SEO in general, targeting multiple facets of your website that could affect the ranking. The AMP app concentrates explicitly on the speed of your pages.
People want results immediately, so if it takes your page even half a second longer than usual to load, many users will leave and look elsewhere. You want to retain as many customers as possible, and you can do so by optimizing the page speed.
The app changes your formatting to the AMP style and theme to ensure quick loading times and more client retention.
There are four payment levels, the lowest being a free package. The other options include a hobbyist package for $9 a month, a regular company plan for $29 a month, and the enterprise option at $99 per month.
- Page-builder for faster loading times
- Choose from various AMP themes
- Focuses on improving your website’s speed
- Reports about your webpage’s performance
Another excellent option for beginners is ReloadSEO, which handles most of the SEO work. You don’t need any prior knowledge or experience to use this app, as it analyzes your website and tells you how to improve it.
This app lets you look at what your competition is producing, find the perfect keywords to bring in more traffic, and monitor your website’s performance. It also scans your site and identifies any problems, guiding you through improving your content.
The cheapest plan starts at $14.95, but they can go up to $149 a month for more keywords, backlinks, and synchronization.
- Perfect for beginners
- Helps you find more keywords
- Provides scans and reports on any problems
- Monitor the competition and compare them to your website
The Smart SEO application lets you manage parts of your website that you can’t edit just with Shopify. It generates meta tags for your products, includes numerous languages, and provides you with the JSON LD script to add to your pages.
Not only that, but this app will also let you manage your overall sitemap and remove any unwanted sites. It also offers a scan for any broken links and tells you where the links need to be improved.
This app does not have a free version, but it is one of the cheapest paid options. At only $6.99 a month, you get access to all the services mentioned above. It also includes a free trial for seven days.
- Gives you a way to edit features of your website that you can’t access on Shopify
- Helps identify broken links
- Generates meta tags in multiple languages
- Provides JSON LD script for easy fixes
If you don’t need an app that manages everything for you, consider Ultra SEO. This application works on optimizing the meta tags of your website.
Since editing the descriptions and titles is quite limited in Shopify, this app gives you full capabilities to customize the tags. Once they are clear and concise, your store is likely to rank higher as Google recognizes it as a more organized and reputable website.
You can get Ultra SEO for only $10 a month. They also offer a free trial for seven days so you can see how the app works.
- Edit all the meta tags on your website
- Customize the titles and descriptions
- No need to use or change code
- Make sure each page ranks high in searches
Website organization helps your customers navigate easily through your pages and ensures higher rankings from Google. This final Shopify SEO app focuses exclusively on the organization by creating a sitemap page.
This HTML sitemap lets the user see all the possible links and pages and gives your site credibility. This app allows you to create and customize your HTML sitemap. You can choose from various templates, view formats, and the number of items displayed.
This application is only $3 per month and includes a free trial.
- Improves website organization for customers and SEO
- Creates an HTML sitemap
- Various formatting options for the sitemap
- Betters your overall site organization and navigation
Things to Keep in Mind When Choosing a Shopify App for SEO
Not every app works for each company. Before you start paying a monthly fee, consider the following questions.
- With what do you need assistance?
- How much do you know about SEO?
- What can your business afford?
- Do you need more than one app?
With what do you need assistance? The way Google ranks results is an extremely complex process with numerous factors. Some of the things that affect ranking include page speed, image size, page ranking within your website, and overall organization.
If you are looking for an app that just focuses on fixing your images or your page speed, Shopify offers apps that do only those specific things. However, if you need help with every aspect of SEO, look for a more comprehensive application.
How much do you know about SEO? SEO expertise is not required when you open your Shopify store, but it certainly helps. If you are starting from scratch, it might be worth the money to invest in an application that does it all and shows you warning areas. That way, you can rely more on the app as you learn about SEO and how it affects your company.
If you are already monitoring your SEO elsewhere, it might be best to choose an app that follows the statistics or focuses on a specific area like image optimization.
What can your business afford? Price is always an important factor. Make sure to weigh the cost of a Shopify SEO app against how much more traffic you could get. Remember, there is no guarantee that your organic traffic, and therefore sales, will increase just because of the application.
While it is a logical conclusion, make sure you do not pay a hefty fee for an app unless you are sure your company can cover the cost. If you are just starting, the free apps are a fantastic place to start.
Do you need more than one app? Depending on what your site needs and what your knowledge level of SEO is, you may need one or multiple apps. Not every application does the same thing, so combining a page speed app with one that monitors your website is a great decision.
Before you decide on an app, take advantage of the free trial. Most of these Shopify apps offer a seven or 14-day trial period, so test it out and see if it works for you.
Don’t just download the first app you see, but take some time to read about the apps and their reviews before you purchase. Keep in mind that every business, website, and owner is different and requires specific tools.
Choose Your App
Now that we have looked at twelve of the best Shopify SEO apps, it’s time for you to choose the best option for you! Try a few free trials before committing to just one app, and then work on improving SEO to bring in more customers and sales!